Every tool your agency needs. Purpose-built for media.
Synapic replaces the fragmented stack of planning tools, reporting dashboards, and presentation software with seven deeply integrated modules — each designed for a specific job in the media workflow.
Platvorm
Media Planning
Plan every channel in one grid
Synapic's media planning engine lets you schedule campaigns across TV, radio, OOH, digital, and social from a single interface. Budget allocations, reach estimates, GRP targets, and timelines are all connected — no more spreadsheet gymnastics between channels.
- Multi-channel campaign scheduling (TV, radio, OOH, digital, social)
- Budget allocation with real-time reach and frequency estimates
- GRP / TRP tracking for broadcast channels
- Timeline view with drag-and-drop flight adjustments
- Export-ready media plans for client presentations
- Integrated with local media rate cards and inventory
Built for
Media planners, campaign managers, and agency teams running multi-channel campaigns.
Aju
Client Intelligence
A brain that knows every client
Aju is Synapic's AI intelligence layer. It centralises briefs, campaign history, stakeholder context, and performance signals into a unified client brain that any agent can query. Ask it anything about a client and get instant, sourced answers — no manual assembly required.
- Centralised client knowledge base — briefs, history, contacts, goals
- Natural language chat interface for instant client insights
- AI-generated summaries of campaign performance and trends
- Cross-client pattern recognition and benchmarking
- Automatic ingestion of reports, surveys, and briefs
- Role-scoped access — strategists, planners, and clients see the right data
Built for
Account directors, strategists, and anyone who needs instant context on a client without digging through files.
Vool
Automated Reporting
Performance reports in seconds
Vool generates comprehensive cross-channel performance reports instantly. Connect data from Meta, Google, local media channels, and more — Vool assembles it into a single coherent narrative with charts, commentary, and recommendations, ready to send to clients.
- Cross-channel report generation (Meta, Google, TV, OOH, and more)
- AI-written performance commentary and insight summaries
- Custom branded report templates per client
- Automated scheduled delivery to stakeholders
- Comparison views: period-over-period, channel-vs-channel
- One-click export to PDF or presentation format
Built for
Campaign managers, analysts, and client success teams who spend too much time assembling reports manually.
Säde
Pitch Generator
Win-ready presentations, automated
Säde drafts high-impact pitch decks tailored to each prospect. Feed it a brief, a client profile, and your strategic direction — Säde builds a structured, visually coherent presentation with rationale, channel recommendations, and budget scenarios. Your strategists refine and approve.
- AI-generated pitch deck structure from brief or client context
- Channel strategy recommendations with supporting rationale
- Budget scenario modelling (conservative / recommended / aggressive)
- Brand-consistent slide templates per agency or client
- Editable in-platform before export or presentation
- Version history and approval workflow for quality control
Built for
New business teams, account managers, and strategists who need to produce compelling pitches at speed.
Küsitlus
Surveys
Deep market feedback, built in
Küsitlus lets you build, deploy, and analyse client and audience surveys without leaving Synapic. Results feed directly into the client intelligence layer — so survey insights automatically enrich campaign strategy, briefs, and reporting.
- Drag-and-drop survey builder with branching logic
- Multiple question types: NPS, rating, open text, multiple choice
- Branded survey templates per client
- Real-time response analytics and sentiment analysis
- Automatic sync of results into the Aju client brain
- Export results to reports or strategy documents
Built for
Account teams, researchers, and strategists who need structured client or audience feedback connected to campaign data.
Loov
Creative Tools
High-converting assets, at scale
Loov is Synapic's creative studio. Design and optimise banners, social media assets, and display creatives directly in the platform. AI assists with copy variations, format resizing, and performance-based creative recommendations — keeping creative and media in the same workflow.
- Banner and display ad builder with brand asset library
- AI-assisted copy generation and A/B variation creation
- Automatic resizing for all standard ad formats
- Social media creative templates (Meta, TikTok, LinkedIn)
- Performance-linked creative recommendations from campaign data
- Direct export to Meta Ads Manager, Google Display, and more
Built for
Creative teams, performance marketers, and agencies who need to produce and iterate on ad creatives without switching tools.
Kompass
Media Strategy
Strategy built on data, not instinct
Kompass builds media strategies grounded in historical performance data, market trends, and client objectives. It analyses what worked, models what should work next, and generates a structured strategic recommendation — with channel mix, budget guidance, and audience rationale.
- AI-generated media strategy documents from client briefs
- Historical performance analysis across channels and campaigns
- Market trend integration for strategic context
- Channel mix modelling with reach and efficiency trade-offs
- Audience segmentation and targeting recommendations
- Structured strategy output ready for client presentation
Built for
Senior strategists, planning directors, and consultants who need to produce rigorous, data-backed media strategies efficiently.
Why Synapic
Everything connected.
Nothing duplicated.
The alternative is seven separate tools, seven logins, and seven data silos. Synapic keeps every signal, every decision, and every deliverable in one connected workspace.
One workspace for the whole media workflow
See how the seven tools connect end to end — from the first brief to the final client review.